Testing a proposition concept before a platform prototype is crucial for large complex projects. Some of the details of the concept did not land well initially. They required explaining and visualising through various rounds of iteration before our intention was understood as intended. Only then we could gauge interest in the concept.
This approach of failing fast helped us gather insights around the appetite for this new type of financial product that would come in valuable when sharing results back to the wider company. Flipping the role of quantitative and qualitative testing methods worked well for this project. Quantitative, remote, unmoderated usability testing run 100’s of tests overnight in some cases, while qualitative testing focused in on the failure points to find detail for what when wrong, and what the user expected.